One of the most effective and influential marketing strategies is brochure advertising. Many marketing experts agree that there is no better way to share a targeted and concise message to an audience and when brochure format is not adequately large, booklets are the ideal solution.
When something ‘more than a brochure’ is needed, booklets are perfect.
Booklets have the advantage of more space than a brochure being available. Booklets can effectively present a brand and promote its benefits. Typically, booklets are kept for longer than brochures too.
Typically, the distribution of booklets is quite easy. They can be folded to DL size and mailed easily.
When attracting new customers is a business’ purpose, booklets can achieve this end because they are more substantial and have a high quality look and feel. Essentially, booklets can serve as a mini-catalogue.
Booklets that are well-designed attract customers. Through the practical format used, information that is useful and clearly branded can be shared.
There are many good ways to market creatively with booklets and provide more value. Exchanging booklets for contact information can be a good strategy as can the display of booklets at a point of sale.
When booklets are creatively designed so that innovation is foregrounded, it is possible for a business to leverage its brand above its competitors.